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Consumer figures of the month - December 2023

[REPLAY ] Discover the Best Of consumer trends of the year, presented by Frédéric Micheau, Deputy Managing Director of OpinionWay.

Studies carried out throughout the year have revealed three major trends, which characterize 2023:
#1: Innovation has an impact on consumer behavior.
#2: Taking environmental and social issues into account is becoming essential in consumer behaviour.
#3: The human factor remains central to consumer habits.

Click here for the results of the study.