Press release

Paris, January 30, 2024

To support innovative startups in the convenience retail sector, Monoprix is today launching a platform with La Retail Tech and the Hub Institute, enabling anyone to submit a technological solution.

Monoprix unveils the launch of the first season of its Lab, an entrepreneurial adventure in partnership with the Hub Institute and La Retail Tech. "Monoprix Lab is a retail innovation program. This initiative is part of Monoprix's ongoing commitment to exploring new opportunities to shape the future of retail.

"Monoprix Lab offers a structured framework to detect and support innovative startups by focusing on four key areas:

• operational efficiency in stores,
• improving the omnichannel experience,
• environmental efficiency.
• efficiency at head office,

Following on from "Monoprix Pépites", the call for projects launched in November 2023, in partnership with Ulule, to reward emerging French brands, Monoprix is thus reaffirming its commitment to responsible innovation and support for entrepreneurship. "Monoprix Lab" offers an exceptional opportunity for startups to play a key role in the evolution of the retail sector.

The schedule is designed to offer startups the opportunity to submit their applications and actively participate in this innovation program every six months.

• As of now: applications for the first 2024 session open via www.monoprixlab.com.
• Mid-March: pre-selection of 12 projects by La Retail Tech, the Hub Institute and Monoprix teams.
• End of March: pitch to a jury of internal and external experts.
• Personalized mentoring for the 3 finalist startups, per session, with election of the winner to set up a Proof of Concept, specific one-year support from Monoprix and one year's free membership of La Retail Tech.

" At Monoprix, our ambition has always been to stay ahead of consumer trends and support the entrepreneurs who shape them. With "Monoprix Lab" we're stepping up a gear by integrating the most forward-thinking innovations into the heart of our ecosystem. Our approach aims to anticipate changing consumer expectations and create a more efficient, sustainable and connected working environment. This carte blanche includes access to our stores and our organization, as well as 12 months' support " declares Guillaume SENECLAUZE, President of Monoprix and Naturalia.

" Retail Tech is proud to partner with Monoprix Lab to select and support startups with projects aligned with today's retail challenges. Our choices will be based on our experience in identifying and implementing innovative and reliable solutions ," says Mike HADJADJ, co-initiator of Retail Tech.

" We are delighted to contribute to Monoprix Lab by sharing our expertise in digital transformation. We'll be exploring new solutions to enhance the agility and customer experience of a player that's always a quarter of an hour ahead of the game," says Emmanuel VIVIER, co-founder of the Hub Institute.

More info >> www.monoprixlab.com

About Monoprix:
Monoprix is a Casino Group company. The leader in city-centre retailing, with a presence in over 250 towns and cities in France, Monoprix has been making beauty, goodness and well-being accessible to all for 90 years. Its 20,000 employees run 800 stores every day, with five brand formats - Monoprix, monop', monop'beauty, Monoprix Maison and Naturalia - and an e-commerce site, monoprix.fr. By 2022, Monoprix will have achieved sales of 5 billion euros. More information on entreprise.monoprix.fr

About La Retail Tech:
Launched at the beginning of 2022, La Retail Tech is the first community to bring together all those passionate about innovation to design the retail environment of tomorrow. Focusing on uses and businesses, and overseen by a Retailers' Board of decision-makers, La Retail Tech brings together the entire ecosystem to unleash energies, develop long-term initiatives and promote success. Already +140 companies involved, and you? More information on laretailtech.com

About the Hub Institute:

Founded in 2012, the HUB Institute, with over 20 professional communities, is the market's trusted third party on the subjects of digital and sustainable business transformation. Our mission: to help you understand and anticipate today's and tomorrow's trends, exchange with the most innovative players and accelerate your growth and business ambitions.

MONOPRIX
pressecorporate@monoprix.fr - 06.75.62.26.41

RETAIL TECH

Agence Presse & Cie, Laetitia Munoz
lmunoz@presse-cie.com 06.20.49.90.39

HUB INSTITUTE

presse@hubinstitute.com