Retailtech & Hospitality Immersion Program KSA 2025

Join the Retailtech & Hospitality KSA immersion program

Business France is offering an immersion program in Saudi Arabia for innovative companies in the Retail, Entertainment and Hospitality sectors, to help them accelerate their commercial development in the Saudi market.

Why Saudi Arabia?

Saudi Arabia is today one of the most dynamic and strategic markets in the Gulf, with massive investments in the tourism, hotel and retail sectors. These investments are aimed at transforming the country into a leading tourist destination and meeting the needs of an increasingly young and connected population. In this context, innovative technologies, particularly those in retailtech and hospitality, are major assets in supporting this growth.

Ci\below is its projected program for €6,000 (excl. VAT) per company:

1/ Mars 2025 remote control :

• Group information workshops: masterclasses to review the fundamentals of the target market (local ecosystem, sales/marketing channels, HR, legal and financial specificities) and entrepreneurial RETEX.
• Individualized coaching & mentoring: personalized support to adapt and perfect the company's Go-To-Market strategy and Export Business Plan for the target market.

• 1 collective sector study
• 1 hour mentoring by a local entrepreneur

2/ 4 May 2025 in Riyadh and Jeddah:

• Day 1 : 04/05: group visit to a local partner, site tour and dinner with delegation
• Day 2 : 05/05 : program of individual meetings for all participating companies
• Day 3 : 06/05: Group visit to a local partner and site tours
• Day 4 : 07/05 : Individualized coaching & mentoring : personalized support to adapt and perfect the company's GoMarket strategy and Export Business Plan for the target market.

- 1 collective sector study

- 1 hour mentoring by a local entrepreneur

• Day 5 : 08/05: schedule of individual meetings for all participating companies

If you're interested in this program, you'll need to apply before 01/31 by registering on this dedicated mini-site. Our panel of experts will then review your application, and the selected companies will be announced in mid-February.

Contacts :

Zoé Fermont - B2B Retailtech Events Project Manager at Business France Paris

zoe.fermont@businessfrance.fr - +33 (0)7 65 18 55 03

Etienne Savin - Tech & Services Development Officer at Business France Saudi Arabia Etienne.savin@businessfrance.fr - +336 68 65 54 83