News
Black Friday gift cards: what's hot?
08 October 2025
Studies
Black Friday has become much more than just a sales event. It represents an unmissable opportunity for retail chains to maximize revenues while building customer loyalty. And gift cards can make a big contribution!
Among the levers of performance for Black Friday, gift cards are a major asset. They stand at the crossroads between simplicity of purchase and the power of customer engagement.
Our analysis* of gift card performance during Black Week 2024 highlights key trends and opportunities.
Discover the full study here.
Black Friday has become much more than just a sales event. It represents an unmissable opportunity for retail chains to maximize revenues while building customer loyalty. And gift cards can make a big contribution!
Among the levers of performance for Black Friday, gift cards are a major asset. They stand at the crossroads between simplicity of purchase and the power of customer engagement.
Our analysis* of gift card performance during Black Week 2024 highlights key trends and opportunities.
Discover the full study here.
Signs and responsible commerce
How do the French perceive responsible commerce?...
09/10/2025
Read more >
The French & Artificial Intelligence in retail
What AI-related services do the French expect in...
15/05/2025
Read more >
The French & Artificial Intelligence in retail
What AI-related services do the French expect in...
03/04/2025
Read more >