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The French & Artificial Intelligence in retail
15 May 2025
Studies
What AI-related services do the French expect in retail?
Every month, our partner OpinionWay asks French people flash questions on a topical issue.
For this edition #26 of Les Jeudis de La Retail Tech, we wanted to poll them to find out what they expect from Artificial Intelligence in retail.
Here are the main findings.
71% of French people have at least one expectation of AI to improve their online or in-storeshopping experience, notably to:
- Know product availability in real time
- Get better advice
- Save time
Among the AI-based services expected:
- Automatic price comparators or real-time reviews (39%)
- Virtual mirrors or fittings (21%)
- Real-time product personalization (size, color, configuration) (20%)
Finally, 92% of French people express at least one fear, notably the disappearance of human contact(69% ) and excessive use of their personal data(56%).
Download all the details.