News

Share on :

The French & Artificial Intelligence in retail

15 May 2025 Studies

What AI-related services do the French expect in retail?

Every month, our partner OpinionWay asks French people flash questions on a topical issue.
For this edition #26 of Les Jeudis de La Retail Tech, we wanted to poll them to find out what they expect from Artificial Intelligence in retail.

Here are the main findings.


71% of French people have at least one expectation of AI to improve their
online or in-storeshopping experience, notably to:

  • Know product availability in real time
  • Get better advice
  • Save time

Among the AI-based services expected:

  • Automatic price comparators or real-time reviews (39%)
  • Virtual mirrors or fittings (21%)
  • Real-time product personalization (size, color, configuration) (20%)

Finally, 92% of French people express at least one fear, notably the disappearance of human contact(69% ) and excessive use of their personal data(56%).

Download all the details.