The French & Artificial Intelligence in retail

What AI-related services do the French expect in retail?

Every month, our partner OpinionWay poses flash questions to the French on a topical issue.
For this edition #26 of Les Jeudis de La Retail Tech, we wanted to poll them to find out their priority expectations of stores in terms of purchasing power.

Here are the main findings.

71% of French people would like AI to improve their shopping experience, whether online or in-store.

Priority expectations include:

• Knowing product availability in real time (34%)
• Reduce search time (29%)
• Receive personalized promotions (29%)

64% would like to see at least one AI-based service appear in-store, including:

• Automatic price comparators or real-time reviews (39%)
• Virtual mirrors or fittings (21%)
• Real-time personalization options (20%)

Finally, 92% of French people express at least one fear, notably the disappearance of human contact(69%) and excessive use of their personal data(56%).

Download all the details.