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Leboncoin: the future Amazon of second-hand goods?

28 May 2024 Studies

Joko conducted an in-depth study on Leboncoin, analyzing the banking transactions of 700,000 people aged 18 to 65.

Here are the key points of this analysis:

The beauty market saw its value sales climb by 7%, with growth driven by own brands (+14%).
Distributors account for the majority of sales by value, but are gradually losing ground.
Sephora remains the beauty brand where the French spend the most.
Adopt Parfums is the fastest-growing brand in 2023.
Yves Rocher dominates the committed beauty sector, but is losing market share to Aroma Zone and Rituals.
Aroma Zone has seen its customer base grow by 42% in 2023.

Download the study here ⬇️

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The French & Artificial Intelligence in retail

15/05/2025