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The challenges of sustainable transformation, a demanding environment, contrasting consumer expectations: innovation levers for the sector.
The challenges of sustainable transformation, a demanding environment, contrasting consumer expectations: innovation levers for the sector.
KEYFACTS, USE-CASES & SOLUTIONS
After the post-pandemic and "renaissance travel" changes, recent developments in travel and booking methods are once again transforming the sector.
TREND #1
Slow tourism
A neologism which, as you may have guessed, refers to the trend we've been observing over the last few years of slowing down the pace in a world where everything goes very (too) fast.
The aim is to take the time to discover a place, to live at the pace of local people and to immerse oneself in the local culture. Several destinations are already working to promote this type of tourism. These include bike tours, flavor markets, vineyard tours, etc.
TREND #2
Health and Wellness Tourism
Wellness is an essential component of tourism in 2024. Stays focusing on yoga, meditation, nutrition and fitness are multiplying, responding to a growing demand for experiences that promote physical and mental health.
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