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CRM notify rankings - Book 3
CRM results Summer sales 2024: how do brands activate this major event, and how do consumers react?
CRM results Summer sales 2024: how do brands activate this major event, and how do consumers react?
CRM notify rankings - Book 3
The 2024 summer sales arrive in a tense economic and political context, marked by inflation, crucial elections and unfavorable weather.
In this dossier, we explore the key components of the landscape: the impact of the current French economy, consumers' global presence and expectations in terms of discounts and purchasing power, and the balance between in-store and online purchases. As usual, Notify also shares its data analysis carried out on all its client brands.
More than ever, the global environment and CRM operations need to shape new strategies in the face of attentive consumers and a demanding merchant moment.
