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B2B commerce: a new strategic challenge for retailers
B2B e-commerce: a growth driver for retailers
B2B e-commerce: a growth driver for retailers
Against a backdrop of saturated FMCG markets, economic slowdown and multi-channel competition, B2B e-commerce is both a growth driver and a strategic challenge for retailers.
According to Digital Commerce 360's B2B e-commerce Market Report 2024, the B2B e-commerce market is set to grow by more than 20% a year over the period 2023-2032 in Europe, North America and Asia-Pacific, reaching $19,000, $23,000 and $121,000 billion respectively. But the transition from B2C to B2B is not an easy one, as the expectations and constraints of professional customers are very different from those of the general public.
We've studied the strategies of the world's leading retailers to help you understand the challenges and opportunities of B2B. With market analysis, best practices and case studies, you'll find our expert advice to help you prepare for your diversification into B2B in the simplest, most effective way.
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