News
The French and the rounding-up scheme
05 December 2023
Studies
OpinionWay x MicroDON survey
This year, MicroDON celebrates the 10th anniversary of its on-board generosity solution: L'ARRONDI en caisse.
According to an OpinionWay survey carried out on the occasion of this anniversary, L'ARRONDI solidaire is a practice that has been widely democratized.
Here are themain findings ofthis study.
- 6 out of 10 French people are very familiar with L'ARRONDI solidaire,
- 44% of French people use the rounding system systematically or occasionally when making purchases,
- 97% of
- those who have already used the rounding system at the checkout say they are ready to do so again, 31% of them systematically,
-
57% of French people say they have a better image of a chain that uses L'ARRONDI.
Full details of the study are available for download.
The French & Artificial Intelligence in retail
What AI-related services do the French expect in...
15/05/2025
Read more >
The French & Artificial Intelligence in retail
What AI-related services do the French expect in...
03/04/2025
Read more >
The French and responsible consumption
Exclusive OpinionWay survey for VusionGroup IN...
30/03/2025
Read more >